The Job Shadow Coalition needed to raise awareness of its annual Job Shadow Day event. The Coalition hired the Lindberg Group to put together a comprehensive yet cost-effective PR program. This included developing press releases, which were distributed to education, business and labor editors at media outlets across the country using Lindberg Group’s extensive media database. The Lindberg Group also organized Satellite and Radio Media Tours featuring representatives from the Coalition participating in television and phone interviews with radio stations from across the country.

The Lindberg Group also provided PR support for the Job Shadow Day on the Hill, where teens from 10 media markets came to Capitol Hill to job shadow the staffs of members of Congress. The Lindberg Group shot video of the students participating in these job shadows. This footage was duplicated into broadcast-quality Beta tapes, which were then sent via FedEx to TV stations in the students’ hometowns resulting in extensive local television coverage.