In an effort to engage national leaders in the workforce development realm, the Lindberg Group worked with Junior Achievement as part of its Innovation Initiative to develop a survey through the Gallup Organization to identify employer and employee concerns about the state of the current American workforce and how entrepreneurial education might improve it. To develop the survey questionnaire, the Lindberg Group and JA organized forums in Washington, DC and invited leaders from from all facets of the workforce and economic development communities to help craft the questionnaire and to provide input on possible action steps following the survey’s release.

Upon completion of the survey, the Lindberg Group used the results to produce a comprehensive report on the findings, including recommendations on next steps. The report was released to leaders in Washington, DC and promoted to the general public through media pitching and television and radio media tours. This resulted in nearly 180 million media impressions and coverage through a myriad of media outlets, including The Wall Street Journal, The Huffington Post, CBS Marketwatch and Fox Business News.