The National Apartment Association Education Institute (NAAEI) had a desire to produce a series of videos to educate teens and college-aged students about the benefits of working in the apartment industry. The Lindberg Group worked with the client to create a concept that would appeal to the target audience, namely a video featuring real apartment industry professionals in their 20s that was shot in a Cinema Verity-style comparable to that used in Reality TV shows like MTV Cribs and Real World.

Working with NAAEI, the Lindberg Group identified and video-taped young professionals from the apartment industry at the properties they worked at. Over a few days, the Lindberg Group shot video at three communities and went on location to get B-Roll footage of eight additional facilities to use in the final video. The Lindberg Group coordinated lighting, sound, videography and post production.

The video was an overwhelming success. As a result, NAAEI asked the Lindberg Group to produce marketing collateral and a website based on the look and themes developed for the video.