Corvette America wanted to make Corvette owners more aware of its newly revamped product site, CorvetteAmerica.com. The aftermarket parts manufacturer asked the Lindberg Group to come up with some creative ideas to do this. Around this time, Alan Poster was in the national news when a 1968 Corvette that had been stolen from him 37 years prior miraculously turned up and was returned to him. The Lindberg Group came up with the idea of Corvette America providing parts to restore the ‘Vette in exchange for Alan participating in a media tour set around the refurbished car’s unveiling.

As part of this marketing effort, the Lindberg Group created a new web site for Corvette clubs and individuals to share their love of Corvettes. The site was linked to the Corvette America Internet sales site. The Lindberg Group then used a television/radio media tour featuring Mr. Poster to generate traffic for this new website.

The media tour generated a tremendous response from the national and international media, both mainstream television and radio, as well as auto-related print media. The television broadcasts were seen all over the U.S., in markets such as New York City, Philadelphia, Seattle, Detroit, Salt Lake City and more. The Lindberg Group helped Corvette America garner a total of 11,871,331 media impressions, through print, radio and television mediums. Corvette America also received a substantial surge of traffic to both CorvetteAmerica.com and Clubs.CorvetteAmerica.com, accounting for a staggering 25 percent increase in website hits.