STR, LLC is an industry leader in Commercial Off-The-Shelf (COTS) eGrants management software. Despite its groundbreaking work in the eGrants sector, competition from newer software developers threatened its position as a major player in the marketplace. As a result, STR enlisted the Lindberg Group to update its branding and marketing materials to reassert its leadership in the industry.

The Lindberg Group worked closely with STR management to craft a brand identity and messaging that promoted STR’s strengths. The new imagery and themes were incorporated into STR’s marketing materials. In addition, the Lindberg Group developed a new website for STR, along with exhibit materials. The new look and themes have also been used by STR in its proposals to potential clients in Federal and State government agencies.