Professors Beyond Borders is an action network of academics and professionals willing to engage with real-world problems that impact quality of life in diverse communities. The Lindberg Group was enlisted to help promote the launch of the organization during a press conference at the National Press Club in Washington, DC.

The first project adopted by the organization was to provide assistance to the people of Haiti. This was occurring in the aftermath of the recent earthquake in the island nation. The Lindberg Group used this relevant angle to generate interest from the media in the program.

The press conference was well-attended by education stakeholders and press. It was picked up by international wire services, such as Agence France Presse, and by major education trade publications, such as the Chronicle of Higher Education. This resulted in more than 230 news stories around the world.