Corvette America, a leading after-market supplier of Corvette parts, is known for its superior customer service, quality manufacturing and vast parts inventory. Those elements are partly encapsulated in the existing company slogan “Six Generations. One Source.”

In creating a print advertising campaign for the company, the Lindberg Group recommended expanding the “six generations” theme by blending it with a “customer-friendly image” into an ad campaign dubbed “Generations.” The campaign consisted of a series of six ads featuring a Corvette in each ad from one of the six Corvette generations and the owner of the Corvette. Each ad featured a Corvette owner with an inter-generational connection, such as a father and son who worked on the car together or a Baby-Boomer grandfather working with a Generation “Y” granddaughter. Each ad featured a description of the car generation and its restoration history and the role Corvette America parts played in forging a bond between generations of a family.

Once the ads were developed, the Lindberg Group placed them in several publications dedicated to Corvettes, muscle and sports cars. The campaign was very well received by the Corvette community.